NOT cosmetic, it is a men’s tool.


Men started using tools to be recognized by others, such as lovers, families and members of the communities they belonged. MIP offers new, stylish and easy-to-use tools for today’s men who desire to express their identities in a new way.
MIP’s missile brand logo symbolizes the machinery sensitivity that can destroy the psychological walls of men’s expressions and the meaning of the first start of the MIP becoming an active cosmetics consumer.

: overseas expansion state

In the beginning period of its launch, the brand succeeded in appealing with a macho image by selecting strong models who would present the brand concept of ‘tools for men.’ However, more recently, the brand has been selecting models with a more standard image so that the brand concept is not influenced by the image of the models, and is now becoming a global brand that approaches a wider range of consumers.